Pre-orders for the iPhone 16 Pro and iPhone 16 Pro Max opened on Friday, September 13, 2024, four days after Apple introduced them. The phones reached customers on Friday, September 20.
They come in four titanium finishes: black, natural, white and desert.
The Pro Max has a 6.9-inch display, the largest ever on an iPhone, and the Pro has a 6.3-inch screen. Apple says both have the thinnest borders on any of its products. Inside is the A18 Pro chip, which Apple calls faster and more efficient, along with larger batteries. The company claims the Pro Max has the best battery life of any iPhone.
Camera and AI
Both models get a new 48MP Fusion camera that records 4K video at 120 frames per second in Dolby Vision, a 48MP Ultra Wide camera and a 5x Telephoto camera. A new Camera Control button gives quick access to the camera system.
Apple Intelligence, the company’s generative AI system, is the other selling point. Apple said it would arrive as a free software update, with the first set of features in U.S. English the following month. It covers Writing Tools for rewriting and summarizing text, summaries of notifications and email, and a redesigned Siri. Apple says it protects user data with Private Cloud Compute, which shifts work between the phone and Apple’s own servers.
“iPhone 16 Pro and iPhone 16 Pro Max are the most advanced iPhone models we’ve ever made,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing.
More Apple Intelligence features, including Image Playground and Genmoji, are due later this year and in the months after.





