Samsung put three new phones on sale on Wednesday, the same day it showed them off at its Galaxy Unpacked 2024 event. The Galaxy S24, S24+ and S24 Ultra start at $799.99, $999.99 and $1,299.99, according to the company’s website.
The pitch was software rather than hardware. Samsung called Galaxy AI a “new era of mobile AI,” aimed at “enhancing every part of life, especially the phone’s most fundamental role: communication.” Live Translate handles talking or texting across languages, and a separate tool called Interpreter covers face-to-face conversation. In phone calls, Samsung said, audio and text translations appear as you speak, and they run on the device, so no third-party translation app is needed.
The phones also write summaries of notes, adjust the tone of messages and turn voice recordings into text, the company said. Samsung describes Galaxy AI as a mix of its own on-device AI and cloud-based AI built with partners.
Search and photos
Samsung also added Circle to Search, a Google feature. Users can circle, highlight, scribble on or tap anything on the screen to get search results.
On the camera side the headline item is Generative Edit. Photos altered with generative AI carry a visual watermark and a metadata marker saying so.
TM Roh, head of Samsung’s mobile business, said in a statement: “We’re excited to see how our users around the world empower their everyday lives with Galaxy AI to open up new possibilities.”
The hardware
The S24 Ultra has a 6.8-inch display, the largest of the three, and a titanium frame in gray, black, violet and yellow. It runs on Qualcomm’s Snapdragon 8 Gen 3 chipset. Its “Quad Tele System” adds a new 5x optical zoom lens that works with a 50MP sensor.
The S24+ has a 6.7-inch screen and the S24 a 6.2-inch one. Both come in Onyx Black, Marble Gray, Cobalt Violet and Amber Yellow, with some extra colors sold online only.
The launch arrives about a year after the S23 range reached stores. Samsung released its Galaxy Z Flip5 and Galaxy Z Fold5 foldables over the summer.
Sources
- Samsung unveils 'Galaxy AI' with 'Live Call Translation' feature for upcoming Galaxy S24 smartphones
- Samsung unveils Galaxy S24 smartphones
- Galaxy AI
