Ninety-three percent. That is how much vivo says its next flagship display cuts motion blur compared with the panel it replaces, and it is the number the company has chosen to lead with ahead of the X500 Pro Max launch in China.
The phone gets a 6.85-inch BOE Q11 2K screen tuned under the Zeiss Master Color label. vivo claims it is the first smartphone display anywhere to use this panel technology, built on an upgraded Q11 luminescent material from BOE, the Chinese panel maker.
What vivo is claiming
The company’s figures, all unverified by outside testing so far, cover several areas. Colour uniformity improves by 43 percent and brightness uniformity by 22 percent, which vivo credits to chip-level Demura processing and its own pixel-by-pixel compensation software. Demura is the step that irons out patchy shading across a panel.
Power draw is the more interesting claim for anyone who carries a phone through a long Mumbai commute. Despite the jump in resolution, vivo says the screen uses 21 percent less power than the previous 1.5K panel. It also says the lifespan has doubled.
Automatic brightness gets its own hardware. A multispectral sensor sits under the display and reads both spectrum and colour temperature. vivo puts its match with human vision at 98 percent, and says brightness can be adjusted in steps as fine as 0.3 lux.
The rest of the phone
The display is not the only thing vivo has shown. The company confirmed a 2nm MediaTek Dimensity chip and OriginOS 7, and teased a 200 MP Zeiss APO super telephoto camera, which keeps up its long-range photography push.
The X500 Pro Max will launch alongside the X500 Pro. vivo has not given a date, but expects to reveal more specifications in the coming days.
