CUPERTINO, September 15 — Apple has announced the iPhone 18 Pro, the iPhone 18 Pro Max, and its first foldable phone, the iPhone Duo, according to GSMArena.com. The announcement came on Wednesday, September 9, 2026, and the Pro models are already open for pre-order. Pre-orders for the iPhone 18 Pro and 18 Pro Max began on Saturday, September 12, across a first wave of 65 countries.
That list includes the United States, the United Kingdom, Germany, Australia, Canada, China, France, India, and South Korea. Shipments for those two models begin on September 18, with another 20 countries receiving the iPhones starting September 25.
The first foldable
The iPhone Duo is Apple’s first foldable phone. It will be available for pre-order in the same regions and countries from October 16, with shipments beginning October 23. A further 28 countries will get the Duo from October 30.
Prices are up across every market GSMArena compared with last year’s models. In the United States, the iPhone 18 Pro and 18 Pro Max launch at $100 more.
In the European Union, prices are up by €150 (about US$175). United Kingdom buyers will pay £100 more (about US$135). India sees a price hike of INR 30,000 (about US$360), while China has a CNY 1,000 bump (about US$140).
Japanese buyers face a JPY 40,000 hike (about US$270).
What readers are saying
GSMArena’s announcement coverage notes the price increases and links to its separate articles on the iPhone 18 Pro and Pro Max and on the new Apple iPhone Duo. The report also includes reader discussion attributing the higher prices to factors such as import taxes and memory component supply. One commenter argued that such explanations may be partly true but exaggerated to boost profits.
Another noted that if the three companies producing mobile memory components stop doing so to make server RAM instead, phone prices will not be coming down. The article is dated September 9, 2026, and appears in GSMArena’s news section, which covers mobile technology announcements, rumors, reviews, and comparisons.
The event is a product launch and pricing announcement, not a breaking news incident. What to watch next: the September 18 shipment start for the Pro models, the September 25 second wave of 20 countries, and the October 16 pre-order opening for the iPhone Duo ahead of its October 23 shipping date.
