The YouTube Premium individual plan is going to $15.99 a month, up from $13.99, according to an April 11, 2026 report on the new pricing.
The family plan takes the biggest hit. It rises by $4 to $26.99 a month, and it covers up to six accounts. The student plan moves to $8.99 a month.
Two other tiers change as well. YouTube Premium Lite, which removes ads but has no offline downloads or background play, is now $8.99 a month. For people who only want audio, the standalone YouTube Music individual plan goes to $11.99 and the music family plan to $18.99.
Part of a wider pattern
YouTube joins a list of streaming services that have raised fees lately, among them Netflix, Disney+ and Spotify. The report calls the trend “streamflation” and says companies are putting profit margins and content spending ahead of aggressive subscriber growth.
It points to the value of ad-free viewing as the sticking point for consumers as entry prices climb.
