Facebook’s Global Policy Management President Monika Bickert said they have removed modified images and videos that were intended to deceive millions of users.
She said that contents that fall under the two set categories for
“deepfakes” or “misleading manipulated media” will be
banned in the social media site.
The first category covers those that were “edited or synthesized in ways
that aren’t apparent to an average person and would likely mislead someone into
thinking that a subject of the video said words that they did not actually
say.”
While the other category will revolve on “product of artificial
intelligence or machine learning that merges, replaces or superimposes content
onto a video, making it appear to be authentic.”
Bickert said that other contents like photos, videos, and audio recordings that
are not considered “deepfake” will still be double-checked and given
restricted spread on Facebook especially if these have violative information or
features.
The banning serves as Facebook’s ardent initiative to fight disinformation online.
The spread of misinformation online has become a pressing concern, with social media platforms being a primary conduit for the dissemination of false or misleading information. As a result, companies like Facebook have faced increasing pressure to take steps to mitigate the spread of disinformation on their platforms.
This has led to a growing focus on developing and implementing policies and technologies aimed at identifying and removing false or misleading content. Facebook’s Global Policy Management President Monika Bickert said they have removed modified images and videos that were intended to deceive millions of users. The issue of manipulated media, in particular, has raised concerns about the potential for malicious actors to use advanced technologies to create convincing but false images and videos.
Facebook will ban contents that fall under the two set categories for “deepfakes” or “misleading manipulated media”.
The first category covers those that were “edited or synthesized in ways that aren’t apparent to an average person and would likely mislead someone into thinking that a subject of the video said words that they did not actually say.” While the other category will revolve on “product of artificial intelligence or machine learning that merges, replaces or superimposes content onto a video, making it appear to be authentic.” Other contents like photos, videos, and audio recordings that are not considered “deepfake” will still be double-checked and given restricted spread on Facebook especially if these have violative information or features.
Facebook’s decision to ban deceptive, modified media is part of a broader effort by the company to address the issue of disinformation online. The banning serves as Facebook’s ardent initiative to fight disinformation online. The significance of Facebook’s policy extends beyond the company itself, as it has the potential to influence the broader online information ecosystem.
